The keyword phrase "911 xperience" functions grammatically as a noun phrase. The core word that establishes its part of speech is "xperience" (a stylized spelling of experience), which is a noun. The term "911" acts as an attributive noun (or noun adjunct), modifying "xperience" to specify the type of experience being discussed.
In linguistic analysis, a noun adjunct is a noun that modifies another noun, functioning similarly to an adjective. Here, "911" is a proper noun referring to the Porsche 911 model. It is not describing a quality of the experience in the way a typical adjective would (e.g., a "good experience"), but rather it classifies the experience by its subject matter. The entire two-word term operates as a single conceptual unit, referring to the collection of events, sensations, and emotions associated with the Porsche 911.
Therefore, for the purpose of writing an article, "911 xperience" should be treated as a noun. This allows it to serve as the central subject of sentences (e.g., "The 911 xperience is unparalleled.") or the object of a verb (e.g., "Drivers seek the 911 xperience."). Recognizing it as a noun is crucial for building grammatically correct and coherent sentences around your main point.